The Oroton Experience

Oroton’s focus on an elevated experience required an update to their website navigation, layout aesthetic and digital templates. Research and insights informed the decisions behind these updates. I also created the aesthetics for the peak sale period, The Oroton Sale and supported in producing branded experience such as the 85th Anniversary Archibald event.

Research, Insights and Informing Design

Utilising data from GA4, Klaviyo (and Emarsys), Microsoft Clarity, and Searchspring; I was able to make updates and tests for the website and eDMs to help curate the customer experience. The navigation also saw a big improvement when I audited the information architecture and recreated categories with the digital team.

51.2% eDM Open Rate | $19k+ in Direct eDM Sales